Contextual segments from hyScore are now available in the Verve DSP’s (former Platform161 DSP) Contextual Marketplace. With the help of hyScore Advanced Contextual Technology (hyScore ACT), the advertising message is delivered exclusively in article environments and topic areas defined by you.
Here, the artificial intelligence-based hyScore ACT identifies and weights relevant page content such as phrases, keywords, categories and sentiment in real time. Based on this data, hyScore creates exclusive and custom Contextual Segments for Verve DSP Clients, which are extremely granular and offer the possibility to occupy even very detailed topic areas – and all this without any cookie reference or consent.
To start with, hyScore provides more than 100 generic categories and sub-categories in the Marketplace, which can also be linked to each other. Over time we’ll add other exciting contextual segments to the selection. If you miss a specific topic we can add it within the same day. Just talk to us or get in touch with your Verve DSP contact person.
You can find the contextual segments in your Verve DSP’s Contextual Marketplace.
Special attention should be paid to the individual and custom segments, which, like all hyScore segments, are dynamic and continuously renewed several times during the day.
It is possible for Verve DSP clients to let create and link individually tailored Contextual Segments for a specific campaign or brand client via hyScore directly in their DSP seat.
Just talk to us. Fill out the contact form or write an email to email@example.com. We’re happy to consult and assist you.