Third-party cookies have been a fundamental part of the web for nearly three decades. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.

Google is discontinuing the use of third-party cookies in its widely used Chrome browser, and it started on 4th of January 2024. Aloud Statcounter Chrome has a global market share around 65% in average. As many advertisers should know, this has huge implications for the online advertising industry and many are wondering how this will affect their known methods of running campaigns or what the future of digital marketing will look like.

With its product suite, hyScore has been offering alternatives to reach general or specific target groups on the Internet for years. Are you already prepared for the phasing out and slow death of third-party cookies?

Based on the principle that anyone who reads an article on a specific topic is also interested in products from that area, we can provide any type of URL-based targeting segment for your campaign.

In addition to generic standard segments, which we now provide via the data marketplaces of the most widely used demand site platforms (DSPs), we can create customized target segments for your products and target group. If possible, these are made available in your DSP seat or as a PMP deal.

As a specialized data provider of contextual targeting segments and targeting segments in general, we can create the segments you need. Whether it’s a translation of personas or audience segments into the contextual world, or simple phrase and keyword targeting, ensuring brand safe delivery of your ads, we can help you reach your target audience cost effectively in the future, or even find out which content is most suitable for your product and ads.

With hyScore|ACTinsights we are able to provide you with almost 100% transparency on one or all of your online display, video or native ads campaigns at the “full string URL level”. We will be happy to help you shed some light on the subject and explore the possibilities of contextual targeting together with you. Don’t hesitate to get in touch. We’re here to help.