hyScore was founded in 2017
by AI & AdTech pioneers
After rigorous customer development, we refined our ML and algos to deliver significant results for the hyper-growth contextual advertising market.
We continue to partner closely with advertisers, agencies and platforms to evolve performance by harnessing the power of NLP and AI for precise matching.
Our Founders and Executive Team are veterans in the fields of ArtificaI Intelligence (Machine Learning and NLP), Digital Media, AdTech and MarTech Technology and have built and deployed products at scale. The originate from companies like AdScale, Amobee (Singtel), Stroeer, JobScout, ClipKit, Ogury and others.
Scoring applies across Contextual where essentially scoring model assigns a predetermined numerical score to specific behaviors or statuses within a database. These behaviors form the basis of “context”.