hyScore|ACT - Advanced Contextual Targeting

Advanced Contextual Targeting (ACT) enables you to reach consumers at the exact moment they are reading an article of interest or making a buying decision.

hyScore provides generic or custom tailored segments on full-string URL level for any wanted topic – 100% transparent and highly brand-safe.


    • Stay Ahead: No reliance on cookies
    • Matching content and brand placements
    • Top Security: Brand Safety under control
    • Use with Ease: Hassle-free targeting
    • 100% Transparent: Know what you get


    • Real Conversion: User reading an article of interest
    • Efficiency:  Budget optimization
    • Content-centric: Match your ads better
    • Enhancement: No unwanted online environments
    • Pre-Optimized: Relevant segments and online articles only

A real game changer in combination with hyScore|insights

Custom Targeting Segments

GDPR and TCF compliant

Real-time analysis

IAB Taxonomy

Easy usage

Instant Segment Optimization

DSP Marketplaces

hyScore is directly integrated in online marketing platforms and available as targeting data provider. Our contextual, generic segments, which are orientated towards IAB categories and the respective subject area, can be used directly on these platforms:

Ready to use segments

Custom Segments and Curated Deals

You need a custom campaign and topic specific segment? Based on a briefing and a corresponding DSP seat ID, we can provide any kind of tailored segments for your needs. Custom segments are available for above mentioned DSPs and for more than forty Bidders as a curated Deal.

Easy selectable in the User Interface

Example of selecting marketing segments in DSP Active Agent and custom targeting segments in DSP XANDR Invest.