hyScore|ACT - Advanced Contextual Targeting
Advanced Contextual Targeting (ACT) enables you to reach consumers at the exact moment they are reading an article of interest or making a buying decision.
hyScore provides generic or custom tailored segments on full-string URL level for any wanted topic – 100% transparent and highly brand-safe.
ACT NOW WITH PRECISION!
- Stay Ahead: No reliance on cookies
- Matching content and brand placements
- Top Security: Brand Safety under control
- Use with Ease: Hassle-free targeting
- 100% Transparent: Know what you get
HOW DO YOU SAVE YOUR BUDGET WITH ACT?
- Real Conversion: User reading an article of interest
- Efficiency: Budget optimization
- Content-centric: Match your ads better
- Enhancement: No unwanted online environments
- Pre-Optimized: Relevant segments and online articles only
A real game changer in combination with hyScore|insights
Custom Targeting Segments
GDPR and TCF compliant
Instant Segment Optimization
hyScore is directly integrated in online marketing platforms and available as targeting data provider. Our contextual, generic segments, which are orientated towards IAB categories and the respective subject area, can be used directly on these platforms:
Ready to use segments
Custom Segments and Curated Deals
You need a custom campaign and topic specific segment? Based on a briefing and a corresponding DSP seat ID, we can provide any kind of tailored segments for your needs. Custom segments are available for above mentioned DSPs and for more than forty Bidders as a curated Deal.
Easy selectable in the User Interface
Example of selecting marketing segments in DSP Active Agent and custom targeting segments in DSP XANDR Invest.