CASE STUDIES

We have spent years working closely with Publishers and Agencies and to refine our AI (Machine Learning and NLP) to reach a stage where Advanced Contextual Targeting (ACT) is now delivering significant results.

YELLO SOLAR

(B2C ENERGY/SOLAR SYSTEM)

OBJECTIVE:

Drive conversion rates for a energy company via contextual targeting for solar systems offers.

METHOD: hyScore|ACT

  • Analyzed content and URLs 
  • Extract text and semantic matches
  • Generate and push URL segments to DSP
  • Tracking impression and clicks on campaign ads

RESULTS:

0.09% CTR
(vs 0.02% average)

10% Conversion (CVR)
(vs. 0,02% average)

CAMPAIGN RESULTS:

10%

CONVERSION RATE

(vs. 0.02% average)

“hyScore targeting has – apart from retargeting – by far
the best conversion rate. Users we reach with hyScore
targeting are significantly better performing than
those of the other methods.”

 

Agency

JEEP

(B2C AUTOMOTIVE)

OBJECTIVE:

Drive post-click conversion with contextual matching

METHOD: hyScore|ACT

  • Analyzed content and URLs 
  • Extract text and semantic matches
  • Create brand related URL segments and push to DSP
  • Tracking impression and clicks on campaign ads

RESULTS:

0.13% CTR
(vs 0.02% average)

76.5% Post-Click Conversion
(vs. 12,6% average)

CAMPAIGN RESULTS:

6x

CVR
(vs. average)

“My cocnlusion: With hyScore we are able to
significantly increase the relevance of our
customers’ campaigns for the user!”

 

Sebastian Trosch
CEO & Co-Founder BlueOak Advertising GmbH

Benchmark

Some agency partners have also benchmarked our performance
against other targeting and campaign methods they use.

 

This is how we performed head to head against all other methods including Google and Grapeshot:

 

 

METHOD IMPRESSIONS CLICKS CLICK RATE CONVERSIONS CVR
Standard Data/Audience Targeting 4,363,681 3,381 0.077 % 196 6 %
Site (domain level) Targeting 1 1,515,961 1,806 0.119 % 57 3 %
Site (domain level) Targeting 2 292,439 498 0.170 % 15 3 %
Keyword-Targeting 1 (G1) 2,885 69 2.392 % 1 1 %
hyScore Adv. Contextual Targeting  536,980 469 0.087 % 49 10 %
Keyword-Targeting 2 (G1) 6,136,719 7,620 0.124 % 155 2 %
Keyword-Targeting 3 (G2) 1,602,567 1,578 0.098 % 85 5 %

Questions?