Google now phasing out third-party cookies in Chrome
Google is discontinuing the use of third-party cookies in its widely used Chrome browser, and it started on 4th of January 2024.
hyScore now works natively with Adform
Adform a global technology company starts in 2002 in Copenhagen, when their visionary trio of founders pioneered one of the earliest Ad Servers. Since then, they’ve grown into the most powerful media buying platform in the world, with more than 650 employees....
TCF-Compliance
Today, hyScore.io announced their approved status as the latest Vendor (ID 1201) to join IAB Europe’s Transparency and Consent framework.
hyScore integrated with SmartStream.tv
SmartStream.tv has integrated hyScore.io Technology ACT to provide its customers with premium contextual targeting capabilities. hyScore.io and SmartStream.tv work together to provide fully privacy compliant and cookie-less based targeting ad segments in quality...
hyScore|ACT available at Verve DSP
Contextual segments from hyScore are now available in the Verve DSP’s (former Platform161 DSP) Contextual Marketplace.
hyScore integrated with Active Agent DSP
Exclusive contextual segments from hyScore are available in the Active Agent DSP’s Contextual Marketplace…