hyScore’s Contextual Segments on Active Agent Marketplace available
Exclusive contextual segments from hyScore are available in the Active Agent DSP’s Contextual Marketplace.
hyScore Cookie-less Contextual Targeting now available on Xandr Curate
A platform enabling advertisers to package supply across sellers and bundle it with contextual data hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic...
APPLE’S SAFARI NOW BLOCK THIRD-PARTY COOKIES
CONTEXTUAL TARGETING – ONE WAY TO MITIGATE THE EFFECTS OF THIRD-PARTY COOKIE BLOCKING FOR THE ADVERTISING INDUSTRY
SUPPORT OF AGOF QUALIFIED INVENTORY (AQI)
In coordination with agof, hyScore integrated the aqi service into hyScore|analyze.
HOW WE DEAL WITH CORONA
It is the responsibility of all of us to contribute as much as we can to contain the spread of SARS-CoV-2/COVID-19.
RELEASE v3.8.1 – SEGMENT ENHANCEMENT
In order to use hyScore|segment even more efficiently, we have now added the function Keyword Match Threshold, together with some minor improvements.