- New: hyScore|brandrisk, helps to identify critical content on journalistic websites, which are not optimally suited as an environment for an advertising campaign. The hyScore|brandrisk indicator identifies reports on catastrophes, accidents, and crimes.
With the latest release, we have introduced a new product hyScore|brandrisk. This product is available on request and can be combined with our basic solution hyScore|analyze.
hyScore|analyze is now available on Amazon Web Services (AWS) Marketplace. “For us, being available on AWS Marketplace is one of the biggest milestones since we were founded last year,” says Michael Boecher, founder and Managing Director of hyScore.io.
As an independent and cross-industry supplier of contextual data, we are happy to provide our contextual analysis API to a broad audience. Customers are able to use the Artificial Intelligence-based technology to transparently and reliably analyze and evaluate text content in order to e.g. to perform their own content recommendation, categorize websites in detail or place their advertising in suitable and safe environments.
Especially since the GDPR has become legally valid, contextual data is becoming increasingly relevant as it is gathered without cookies. Access to this type of data, however, is often complicated and therefore also expensive. Many companies lack core expertise in the fields of natural language processing (NLP), the associated analytical methods and self-learning algorithms (deep learning). We are now closing this gap with AWS customers.
Furthermore, the API is easy to integrate with an experienced developer and can be used in production within minutes.