RELEASE v3.8.1 – SEGMENT ENHANCEMENT
It is important to us at hyScore to pay attention to the wishes and requirements of our customers. For this reason, we work daily on extending our products with new functionalities that help you to support your use cases in content analysis.
In order to use hyScore|segment even more efficiently, we have now added the function Keyword Match Threshold, together with some minor improvements.
With the new settings option, it is now possible to define individually when a segment should or should not be displayed in the analysis results, based on the number of unique keywords or phrases contained in the segment.
The number of unique keywords needed for the segment to match – the default value is one (1) keyword. That means if at least one keyword matches, the segment will be shown in the results.
Example
- Your keyword contains exactly 63 keywords and phrases.
- You enter the value “10” at Keyword Match Threshold.
- 10 keywords correspond to 16% of the keywords and phrases that must be “unique” in the analyzed text as a minimum for the segment to be considered “matched”.
- If less than 10 keywords match, the segment is not shown in the result.
Best Practice
What is the right amount of Keywords in a segment and for the keyword match threshold? It highly depends on your use case and what you want to achieve.
If you want to use hyScore|segment as an easy additional categorizer on keyword and phrase base you should consider at least 60 to 80 main unique keywords of the given topic. As a threshold for this case we recommend a minimum of 10 to 15 unique keywords before the segment is valid and shown in the result.
More often hyScore|segment is used in an online advertisement context e.g. for creating individual keyword blacklist for a brand campaign. Often these keyword lists contain keywords and phrases the brand company doesn’t want to see in connection with their advertised product. Beside common exclusion brand safety categories in advertising (e.g. adult, crime, drugs, etc.) a car manufacturer will not see their cars being advertised on an article about car repairs and technical issues or specifically negative news about e.g. diesel scandal or clima crisis-related topics related to diesel or gasoline car mobility. The amount of keywords, in this case, doesn’t matter because as long one single unique match occurs the blacklist requirement is fulfilled. In this case, the segment can be the decision trigger for the adserver not to show the campaign on the specific URL or article.
There are way more possibilities to use hyScore|segment in addition and combination with hyScore|analyze. We are happy to consult you to achieve your intended use case.
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