by Michael Boecher | News, Product
On March, 3rd 2020, the German Joint Industry Committee Arbeitsgemeinschaft Online Forschung (agof) published an official press release on a new service for the identification of high-quality environments in the context of programmatic advertising in Germany.
How can media platforms recognize whether the environments in which a campaign is to be played out are of high quality, the content is in conformity with the law and no negative effects on the advertiser’s image are to be feared? The answer: Each platform evaluates the quality of the offered inventory on the basis of self-generated information. So far, there is no neutral and serious source that can be used by all platforms. A new service of agof starts exactly at this point:
It makes an API available to the market which can be queried automatically and free of charge whether a domain is a qualified offer of agof: the agof qualified inventory (aqi). More information about the aqi can be found on the agof website.
We at hyScore welcome and support any measures for transparency in online marketing and have, in coordination with agof, integrated the aqi service into our product hyScore|analyze. This saves our users and partners the need for a separate integration and connection to the agof service.
In detail, this means that for the analysis of URLs in Germany (Detected language: DE), the system now also outputs information from the agof aqi service in addition to the previous data in the results. Take a look at our documentation.
In the JSON result (excerpt) it will look like this (example):
"agof": {
"status": 1,
"message": "is agof-measured",
"search": "www.focus.de"
},
If you’ve questions don’t hesitate to get in touch with our support.
Links:
– agof official press release (March, 3rd 2020) – First Step to Programmatic
– agof: Qualifiziertes agof Inventar zum Systemabgleich
– hyScore|analyze documentation
– hyScore|analyze – agof qualified inventory (aqi) – German specific
by Michael Boecher | Product, Release notes
It is important to us at hyScore to pay attention to the wishes and requirements of our customers. For this reason, we work daily on extending our products with new functionalities that help you to support your use cases in content analysis.
In order to use hyScore|segment even more efficiently, we have now added the function Keyword Match Threshold, together with some minor improvements.
With the new settings option, it is now possible to define individually when a segment should or should not be displayed in the analysis results, based on the number of unique keywords or phrases contained in the segment.
The number of unique keywords needed for the segment to match – the default value is one (1) keyword. That means if at least one keyword matches, the segment will be shown in the results.
Example
- Your keyword contains exactly 63 keywords and phrases.
- You enter the value “10” at Keyword Match Threshold.
- 10 keywords correspond to 16% of the keywords and phrases that must be “unique” in the analyzed text as a minimum for the segment to be considered “matched”.
- If less than 10 keywords match, the segment is not shown in the result.
Best Practice
What is the right amount of Keywords in a segment and for the keyword match threshold? It highly depends on your use case and what you want to achieve.
If you want to use hyScore|segment as an easy additional categorizer on keyword and phrase base you should consider at least 60 to 80 main unique keywords of the given topic. As a threshold for this case we recommend a minimum of 10 to 15 unique keywords before the segment is valid and shown in the result.
More often hyScore|segment is used in an online advertisement context e.g. for creating individual keyword blacklist for a brand campaign. Often these keyword lists contain keywords and phrases the brand company doesn’t want to see in connection with their advertised product. Beside common exclusion brand safety categories in advertising (e.g. adult, crime, drugs, etc.) a car manufacturer will not see their cars being advertised on an article about car repairs and technical issues or specifically negative news about e.g. diesel scandal or clima crisis-related topics related to diesel or gasoline car mobility. The amount of keywords, in this case, doesn’t matter because as long one single unique match occurs the blacklist requirement is fulfilled. In this case, the segment can be the decision trigger for the adserver not to show the campaign on the specific URL or article.
There are way more possibilities to use hyScore|segment in addition and combination with hyScore|analyze. We are happy to consult you to achieve your intended use case.
Links
