FOR A COOKIE-LESS WORLD
In the “new normal” of media ecosystem where tracking is heavily restricted…
We ensure that advertisers and publishers can deliver engaging and effective brand-safe campaigns to only the most relevant audience.
Targeted advertising – “the new normal”
In a cookie-less, anti-tracking & highly restricted data world, the ability to target user
with relevant ads on brand-safe content is severely limited and challenging.
- Go beyond one-dimensional IAB categorization and simple keyword matching.
- Analyse which Content works best on different environments down to single URLs.
- Create dynamic segments and take-over specific topics for your ad message in real-time.
- Use significantly better performing segments to increase ROI and customer engagement to a new level.
Think beyond cookies and user-consent.
The restricted new world of data and tracking:
GDPR, CCPA, DSGVO
IOS ITP, IOS14